Graphic Design

Graphic Design

Graphic design is a very important branch in the process of addressing the target audience and it is crucial in how to keep the addressed engaged, which later leads to the desired goal, whether it is a purchase or some other kind of interaction between the provider and the purchaser or beneficiary of the services.
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Logos

The logo is a graphical representation of the company name and/or brand name and the foundation for corporate identity.

Each logo consists of a verbal element, the name, and symbol, it can also be just the name (e.g. Coca-Cola) with a recognisable characteristic typography of letters combined with distinctive colouring, typical for a company or brand.
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Corporate identity

Corporate Identity (CI for short), is the cornerstone for building the image or images of a company or brand. It is important for identity and recognition in the market. On a symbolic level, it represents the company's values, goals and activities. Corporate identity is an important factor of communication with target groups that we want to address.
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Printed material

Printed materials are an important part of the identity and communication activities for the company. Printed matter should always be in line with the corporate identity of a company or brand since this is the only way to achieve long-term recognition in the market..
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Labels and Packaging

One of the most important elements in sales is a well-designed packaging or label, as it sells the product "on the spot". In the flood of products on the shelves, the label must be visible and recognisable. It must confer an impression of reliability and quality and provide accurate information about the product itself. It should, absolutely, not mislead because once you disappoint a buyer, they will never reach for this product or brand again.
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Posters and billboards

Billboards (posters of large dimensions) are present everywhere as an advertising tool. It is primarily intended for advertising campaigns and building a company identity or brand. The billboard is an advertising medium that must operate "at first blush." It often happens that advertisers want to place as much information as possible on the billboard, which is counter-productive and void the basic function of the billboard.
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