About logotypes

What is logo?

Logo is a visual representation of the company or organization. It is the name, image, symbol mark, emblem or other form, designed to aid and promote public recognition.

Short history

History of logo design goes back to the beginnings of the European civilization. Old Greeks used symbols consisting of a single letter or two letters intertwined. Symbols were used to mark the objects. Many early Greek coins bear the monograms or logos of the rulers. In the Middle Ages logos were already used for commercial purposes.

In the thirteenth century traders started using designs as a trade mark for their goods. Some of the logo design exemplars are goldsmith's marks, masons marks, watermarks.

With industrial revolution the meaning and value of trademarks dramatically increased, as a means of differentiation of brands and products that the growing middle classes were consuming.

Importance of logo

Today logo is the image embodying the organization and an important area of graphic design as it represents companies' brands or corporate identity and fosters immediate customer recognition. Many corporations, products, brands, services and other institutions use logo. That is way it is important that the logo is professionally designed, so it evokes the response you desire, to attract the right customers for your business.   

Logo represents the company and fosters customer recognition. It differentiates a company product from competition. With customer recognition the company or products are more visible which also results in sales.

Logo doesn't need to show what a business sells or offers as a service. A logo is purely for identification. It takes on a real meaning in association with a product, a service or a corporation. It derives its meaning and usefulness from the quality of that which it symbolizes.

Logo design

A good logo design is simple, distinctive and clear. Simple logos are often easily recognized, incredibly memorable and effective.

Logo is used in variety of mediums and applications. For this reason it should be versatile. A business should avoid heavy decorations and the combinations of many colours. An important component of logo design is also the intended purpose.  

A suitable logo is unique and it gives a unique identity to the business as it promotes the company or product in the market and helps attract the customers.